> ## Documentation Index
> Fetch the complete documentation index at: https://easy-peasy.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Create a brand voice

> Turn your website, writing samples, or a description of your style into writing instructions that Marky and the tools follow.

A brand voice is a set of writing instructions for your business: its tone, vocabulary, sentence style, and the words it avoids. You give Easy-Peasy.AI your website or a few samples of your writing, and it writes the instructions for you. Then [Marky and the tools](/docs/brand-voice/use) can write in that voice.

Creating a brand voice is free. You can have as many as you like, for example one for your blog and one for social media.

## Create a brand voice

<Steps>
  <Step title="Open Brand Voice">
    Go to **All Tools** > **AI Agents** > **Brand Voice**, or open [easy-peasy.ai/voices](https://easy-peasy.ai/voices). Click **Add new**, or **Create Your First Brand Voice** if you don't have one yet.

    <Frame>
      <img src="https://mintcdn.com/easy-peasyai/YtJl2eljOxzUw89V/images/brand-voice/empty.webp?fit=max&auto=format&n=YtJl2eljOxzUw89V&q=85&s=0979a559548d311e7e9144e0251b6081" alt="The Brand Voice page with no voices yet: Train AI to write like you, three steps (Share Your Content, AI Analyzes Style, Generate On-Brand Content), and a Create Your First Brand Voice button" width="1400" height="835" data-path="images/brand-voice/empty.webp" />
    </Frame>
  </Step>

  <Step title="Share your content">
    Choose how to show your style:

    | Option                  | What to give                                              | What's read                                                                         |
    | ----------------------- | --------------------------------------------------------- | ----------------------------------------------------------------------------------- |
    | **Import from Website** | Your website's address                                    | Up to 5 pages, such as your home and About pages                                    |
    | **Paste Text Content**  | Writing samples: posts, newsletters, product descriptions | The first 3,000 characters                                                          |
    | **Upload Files**        | Up to 5 TXT, MD, PDF, or DOCX files                       | Up to 5,000 characters per text file; PDF and DOCX files can be up to 3 MB together |
    | **Describe Your Style** | A description of how you want to write                    | All of it                                                                           |

    <Frame>
      <img src="https://mintcdn.com/easy-peasyai/YtJl2eljOxzUw89V/images/brand-voice/create-website.webp?fit=max&auto=format&n=YtJl2eljOxzUw89V&q=85&s=6819f150be2cecb9b049f355ca99ec3c" alt="Create Your Brand Voice with Import from Website selected and the website example-yoga-demo.easy-peasy.site entered, above a How it works box" width="1200" height="1155" data-path="images/brand-voice/create-website.webp" />
    </Frame>

    Pick samples that sound the way you want the AI to sound. A few good paragraphs work better than a long mix of styles.
  </Step>

  <Step title="Click Continue and name the voice">
    Enter a **Voice Name**, such as "Blog" or your business name. You'll pick the voice by this name later. The **Content Summary** shows what will be analyzed.

    <Frame>
      <img src="https://mintcdn.com/easy-peasyai/YtJl2eljOxzUw89V/images/brand-voice/create-details.webp?fit=max&auto=format&n=YtJl2eljOxzUw89V&q=85&s=17b0ff946cc767d868b8e18d0ce4452e" alt="Add details to your brand voice with Voice Name Example Yoga Studio and a Content Summary: Method Website scraping, Website example-yoga-demo.easy-peasy.site" width="1200" height="662" data-path="images/brand-voice/create-details.webp" />
    </Frame>
  </Step>

  <Step title="Click Create Brand Voice">
    Your content is analyzed and the writing instructions are written, which takes up to a minute. Then the voice opens.
  </Step>
</Steps>

### Describe your style instead

If you have no samples, choose **Describe Your Style**, pick a starting point, and write a few sentences:

<Frame>
  <img src="https://mintcdn.com/easy-peasyai/YtJl2eljOxzUw89V/images/brand-voice/create-describe.webp?fit=max&auto=format&n=YtJl2eljOxzUw89V&q=85&s=271f20e3f52ceee92bbc7f037fa6de4f" alt="Describe your style: starting points Describe generally, Define style objective, Tailor to an audience, Use specific voice & tone, and Use custom instructions (advanced), with a text box" width="1200" height="369" data-path="images/brand-voice/create-describe.webp" />
</Frame>

| Starting point                | What to write                                                                           |
| ----------------------------- | --------------------------------------------------------------------------------------- |
| **Describe generally**        | Your overall writing style, such as "Clear and direct, short sentences, simple words"   |
| **Define style objective**    | What your writing should achieve                                                        |
| **Tailor to an audience**     | Who you write for                                                                       |
| **Use specific voice & tone** | The voice and tone you want                                                             |
| **Use custom instructions**   | Finished instructions. They're saved exactly as you write them, without being rewritten |

With the first four, your description is turned into full writing instructions.

## What you get

The voice's page shows its **Instructions for AI**, organized by topic: tone and personality, language style, sentence structure, vocabulary, point of view, how to structure content, and brand personality traits. They often include example phrases to use and to avoid.

<Frame>
  <img src="https://mintcdn.com/easy-peasyai/YtJl2eljOxzUw89V/images/brand-voice/voice-detail.webp?fit=max&auto=format&n=YtJl2eljOxzUw89V&q=85&s=ebefc1ad14d12f0ee387d2411586759a" alt="Your Brand Voice: Voice Name Example Yoga Studio and Instructions for AI, starting with Writing style instructions and a Tone & Personality section: warm and welcoming, calm and reassuring, inclusive and encouraging" width="1200" height="1142" data-path="images/brand-voice/voice-detail.webp" />
</Frame>

Your original samples aren't kept; only the instructions are.

## Edit a brand voice

Open **Brand Voice** and click **Edit** next to a voice.

* To change the instructions, click **Edit** next to **Instructions for AI**, change the text, and click **Save Changes**. Add rules the analysis missed, such as "Never use exclamation marks" or "Always write 'sign up', not 'signup'".
* To rename it, change **Voice Name** and click **Save**.

<Frame>
  <img src="https://mintcdn.com/easy-peasyai/YtJl2eljOxzUw89V/images/brand-voice/voice-edit.webp?fit=max&auto=format&n=YtJl2eljOxzUw89V&q=85&s=91bf472548ecc20b63a79bb7b71c2742" alt="Editing Instructions for AI in a text box, with Save Changes and Cancel, and Go Back, Delete, and Save at the bottom" width="1200" height="1077" data-path="images/brand-voice/voice-edit.webp" />
</Frame>

<Tip>
  Tools read only the first 2,000 characters of the instructions, so put your most important rules at the top. Marky reads all of them.
</Tip>

## Delete a brand voice

Open the voice, click **Delete** at the bottom, and confirm. Deleted voices can't be restored.

## Share with your team

On a Teams plan, the brand voices your team creates appear on everyone's **Brand Voice** page, so the whole team writes the same way.

<Columns cols={2}>
  <Card title="Use a brand voice" icon="bullhorn" href="/docs/brand-voice/use">
    Write in your voice with Marky and the tools.
  </Card>

  <Card title="Marky Agent" icon="sparkles" href="/docs/marky/overview">
    Everything Marky can write for you.
  </Card>
</Columns>
