Crianças adolescentes e adultos
Here is a customized marketing campaign for "Curso de informática na óptica de utilizador":
Campaign Name: "Descubra o Poder da Informática"
Overview of the campaign:
The goal of this campaign is to promote the "Curso de informática na óptica de utilizador" and encourage people to sign up for the limited spots available. The campaign will focus on highlighting the benefits of learning computer skills and how they can improve daily life.
Detailed Target Audience Analysis:
The target audience for this campaign is divided into two segments:
Segment 1: Crianças adolescentes (12-18 years old)
Interests: Social media, gaming, online content creation
Pain points: Limited computer skills, struggling to keep up with technology
Goals: Improve computer skills, enhance online presence, and stay up-to-date with technology
Behaviors: Active on social media, spends a lot of time online, and values peer opinions
Segment 2: Adultos (25-50 years old)
Interests: Career development, personal growth, and staying updated with technology
Pain points: Feeling left behind in the digital age, struggling to learn new computer skills
Goals: Improve computer skills, enhance career prospects, and stay competitive in the job market
Behaviors: Active on social media, values online learning, and seeks opportunities for personal growth
Key Messages and Offers:
"Inscrições limitadas" - Emphasizing the limited spots available to create a sense of urgency
"Aprenda a dominar a informática e melhore sua vida" - Positioning the course as a solution to improve daily life
"Inscreva-te agora e obtenha uma vantagem competitiva" - Highlighting the benefits of signing up for the course
Strategic Goals and Expected Outcomes:
Increase brand awareness and credibility
Generate 500 sign-ups for the course within 6 weeks
Achieve a conversion rate of 20% from leads to students
Preferred Channels and Rationale for their Use:
Social Media (Facebook, Instagram, and LinkedIn) - Target audience is active on social media, and it's an effective way to reach a large audience
Influencer Marketing - Partner with influencers in the education and technology niches to promote the course
Online Advertising (Google Ads and Facebook Ads) - Targeted ads to reach the target audience and drive conversions
Execution Plan including Timeline and Key Milestones:
Week 1-2: Campaign setup and content creation
Week 1: Set up social media accounts and create content calendar
Week 2: Develop and launch influencer marketing campaign
Week 3-4: Launch social media and online advertising campaigns
Week 3: Launch Facebook Ads and Google Ads campaigns
Week 4: Monitor and optimize ad performance
Week 5-6: Optimize and refine campaign
Week 5: Analyze campaign results and adjust targeting and ad creative
Week 6: Launch email marketing campaign to nurture leads and encourage sign-ups
Budget and Resource Allocation:
Social Media: €2,000 (content creation, advertising, and influencer marketing)
Online Advertising: €3,000 (Google Ads and Facebook Ads)
Email Marketing: €1,000 (email marketing software and content creation)
Total Budget: €6,000
Monitoring and Evaluation Strategies:
Track website traffic and online engagement metrics (e.g. likes, shares, comments)
Monitor lead generation and conversion rates
Analyze campaign ROI and adjust budget allocation accordingly
Conduct surveys and gather feedback from students to improve the course and marketing strategy
