2030 여성
Here is a customized marketing campaign based on the provided information:
Campaign Name: 액티비아 망고맛 신제품 론칭
Overview of the Campaign:
The campaign aims to launch a new mango-flavored yogurt product from Actimel, the world's No.1 yogurt brand, targeting 2030 women. The campaign will focus on highlighting the new flavor and emphasizing Actimel's brand reputation to expand the awareness of the new product.
Detailed Target Audience Analysis:
Demographics: Women born between 1990 and 2009 (2030 women)
Psychographics: Health-conscious, fashion-oriented, and active on social media
Pain points: Looking for a healthy and delicious snack option
Values: Prioritize health, wellness, and convenience
Behaviors: Regularly consume yogurt and follow social media influencers for lifestyle inspiration
Key Messages and Offers:
Key message: "Experience the new mango flavor from Actimel, the world's No.1 yogurt brand!"
Offer: "Try our new mango-flavored yogurt and enjoy a healthy and delicious snack option!"
Unique selling proposition (USP): "Actimel's new mango flavor is a game-changer in the yogurt market, offering a unique and exciting taste experience!"
Strategic Goals and Expected Outcomes:
Goal: Expand awareness of the new mango-flavored yogurt product among 2030 women
Expected outcomes:
Increase brand awareness by 20%
Boost sales by 15%
Drive engagement on social media by 30%
Preferred Channels and Rationale for Their Use:
Print Media: Magazines and newspapers targeting 2030 women will be used to reach our target audience effectively. This channel will allow us to showcase the new product's unique features and benefits through eye-catching visuals and compelling copy.
Execution Plan:
Timeline: 6 weeks
Key milestones:
Week 1-2: Campaign planning and creative development
Week 3-4: Print media ad production and distribution
Week 5-6: Campaign monitoring and evaluation
Ad creative: A visually appealing ad featuring a beautiful, young woman enjoying Actimel's new mango-flavored yogurt, with a bold headline and a clear call-to-action
Budget and Resource Allocation:
Budget: ₩500,000,000 (approximately $420,000 USD)
Resource allocation:
Creative development: 30%
Print media ad production and distribution: 40%
Campaign monitoring and evaluation: 30%
Monitoring and Evaluation Strategies:
Track brand awareness through surveys and focus groups
Monitor sales data to measure the campaign's impact on sales
Analyze social media engagement metrics (e.g., likes, shares, comments) to measure campaign effectiveness
Conduct a post-campaign survey to evaluate the campaign's overall success and gather feedback for future improvements
I hope this campaign meets your requirements! Let me know if you have any further questions or need any adjustments.
