Elon Musk has celebrated a small win after persuading Jimmy Donaldson – aka Mr Beast – to post a video on Twitter/ X. Until now, X’s attempts to woo the superstar creator have been rebuffed. Mr Beast had spoken openly about how he would only make a small amount of money on X compared to video posts on YouTube. Musk followed up by promising creator rewards would “increase significantly” in the coming months. The pair found some middle ground on Tuesday, January 17, when Mr Beast posted his first video on X – albeit one that first appeared on YouTube in September. This will prove an interesting test for both parties: X will get some understanding of what it takes to support the world’s biggest video creators, while Mr Beast will see X’s monetisation potential. In a best-case scenario, Musk will persuade Mr Beast to keep posting on X by implementing his feedback. The flipside is that Mr Beast opts to never post videos on X again because his initial concerns are proven correct.
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