Impact of Product Quality, Flash Sale Discounts, and Risk Perception on Customer Satisfaction
Prompt
Create an informative image encapsulating the theoretical framework outlined in the following research passage: The researcher utilizes the product quality theory, asserting that product quality is a prime positioning tool for marketers. Quality has direct implications on the performance of a product or service, strongly correlating with customer value and satisfaction. Additionally, product quality influences customer satisfaction. Secondly, the researcher employs the flash sale discount theory. Drawn from several studies, it is surmised that flash sale discounts are a sales promotion technique that offers customers special deals or discounts on certain products for a limited time. Finally, the risk perception theory is used, which the research defines as an unpredictable uncertainty faced by consumers during purchase decision-making. From the context, it is apparent that product quality plays a crucial role in customer satisfaction. However, not only does product quality influence customer satisfaction, but flash sale discounts also significantly contribute to improving customer satisfaction. Simultaneously, one must consider risk perception, which impacts customer satisfaction.
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