Product Quality, Flash Sale Discounts, and Risk Perception Influence on Customer Satisfaction

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Impact of Product Quality, Flash Sale Discounts, and Risk Perception on Customer Satisfaction

Prompt

Create an informative image encapsulating the theoretical framework outlined in the following research passage: The researcher utilizes the product quality theory, asserting that product quality is a prime positioning tool for marketers. Quality has direct implications on the performance of a product or service, strongly correlating with customer value and satisfaction. Additionally, product quality influences customer satisfaction. Secondly, the researcher employs the flash sale discount theory. Drawn from several studies, it is surmised that flash sale discounts are a sales promotion technique that offers customers special deals or discounts on certain products for a limited time. Finally, the risk perception theory is used, which the research defines as an unpredictable uncertainty faced by consumers during purchase decision-making. From the context, it is apparent that product quality plays a crucial role in customer satisfaction. However, not only does product quality influence customer satisfaction, but flash sale discounts also significantly contribute to improving customer satisfaction. Simultaneously, one must consider risk perception, which impacts customer satisfaction.

Original Prompt: buatkan kerangka berpikir dari Dalam penelitian ini penulis menggunakan teori kualitas produk yang dimana kualitas produk adalah kualitas produk merupakan salah satu sarana positioning utama pemasar. Kualitas mempunyai dampak langsung pada kinerja produk atau jasa. Oleh karena itu, kualitas erat hubungannya dengan nilai dan kepuasan pelanggan. Selain itu,kualitas produk juga mempengaruhi kepuasan konsumen. Kemudian pada variable x2 penliti menggunkan teori diskon flash sale yang disimpulkan menurut beberapa penelitian diskon flash sale merupakan bagian dari promosi penjualan yang memberi pelanggannya penawaran khusus atau diskon untuk produk tertentu dalam waktu yang terbatas, dan yang terakhir yaitu teori presepsi resiko yang telah peneliti simpulkan melalui beberapa penelitian terdahulu bahwa presepsi resiko didefinisikan sebagai suatu kondisi ketika ketidakpastian yang dihadapi oleh konsumen tidak dapat diprediksi konsekuensinya saat melakukan keputusan pembelian. Dilihat dari kualitas produk memiliki peranan yang sangat penting dalam kepuasan pelanggan. Bukan hanya kualitas produk yang mempengaruhi kepuasan pelanggan tetapi diskon flash sale juga mengambil penanan penting dalam hal mempengaruhi dan meningkatkan kepuasan pelanggan. Namun diantara kualitas produk dan diskon flash sale ada yang perlu diperhatikan yaitu presepsi resiko yang berpengaruh pada kepuasan pelanggan.

Model: Imagen 4

Created on 2/25/2024 Report

Updated on 8/7/2025

License: Free to use with a backlink to Easy-Peasy.AI

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