The Rise and Fall of Boo.com: A 7-Stage Visual Narrative

A visual portrayal of the rise and fall of Boo.com, separated into seven stages. First stage shows two people with a glowing light bulb signifying the birth of a revolutionary online fashion store idea. The second stage illustrates a growth chart alongside piles of money denoting the attraction of a $125 million investment and development of a unique brand. The third stage displays a personal computer with a brand logo in the web browser embodying the launch of a fashion website with 3D images and a virtual assistant. The fourth stage is embodied by a cracked computer screen presenting the word 'Error' signifying a slow site due to high software requirements and unavailability for Macintosh. The fifth stage pictures an empty wallet with party snapshots and travel tickets reflecting expensive habits, parties, and expenses. The sixth stage shows a sharp decline graph alongside newspapers with negative headlines, reflecting loss of image and customer trust resulting in sales decline. The seventh and final stage depicts an auction hammer striking down and the Boo.com logo, referencing to bankruptcy and sale of technology for $375 thousand, and trademark and web page for $1 million. Attributes like 'not available for Macintosh', 'extravagant expenses', 'loss of customer trust', and 'Bankruptcy and sale of assets' are highlighted to underscore the key problems.