The Rise and Fall of Boo.com: A 7-Stage Visual Narrative

Original Prompt: Description of the scheme of development and decline Boo.com: Stage 1: Initiation (The origin of an idea and the start of a startup) Image: Two figures with a light bulb between them symbolize the founders and the beginning of the idea. Text: "The birth of the idea of a revolutionary online fashion store." Stage 2: Growth (Attracting investments and building a brand) Image: A growth chart and a stack of coins or a suitcase with dollars indicating investments. Text: "Receiving $125 million. from leading investors and the development of a unique brand." Stage 3: Development (Website launch and promotion) Image: A computer with a browser tab open showing the logo Boo.com . Text: "Revolutionary 3D image ideas and Miss Boo's virtual assistant." Stage 4: Problems (Technical and strategic errors) Image: A cracked computer screen with the inscription "Error". Text: "Unavailable for Macintosh, slow site, high software requirements." Stage 5: Corporate Culture (Expenses and lifestyle) Image: An empty wallet with pictures of parties and travel notes. Text: "Extravagant expenses: excessive parties, corporate drink, personal expense reports." Stage 6: Decline (Decrease in sales and loss of image) Image: A graph with a sharply decreasing trend and newspapers with negative headlines. Text: "Public criticism and loss of customer trust lead to reduced sales." Stage 7: The end (Bankruptcy and sale of assets) Image: Auction Hammer and logo Boo.com with the inscription "SOLD". Text: "Bankruptcy and sale of technology for $375 thousand, trademark and web page for $1 million." 2) Highlighting the key points of the problems: - In the "Problem" stage, the use of bold font for the words "not available for Macintosh", which indicates the neglect of a significant part of the target market. - In "Corporate Culture", the bold font for "extravagant expenses" highlights the lack of control in the company's expenses, which was a fatal mistake. - At the "Fall" stage, the bold font for "loss of customer trust" focuses on a critical error, loss of reputation. - At the "End", the words "Bankruptcy and sale of assets" are decorated in bold to highlight the final result of a failed business strategy. This text description will allow you to create a clear and understandable visual scheme/model

Model: Imagen 4

Created on 3/14/2024 Report

Updated on 8/8/2025